{"id":20066,"date":"2019-09-20T16:16:52","date_gmt":"2019-09-20T16:16:52","guid":{"rendered":"https:\/\/swimchannel.flywheelsites.com\/?p=20066"},"modified":"2021-08-26T19:05:58","modified_gmt":"2021-08-26T22:05:58","slug":"arena-adquire-a-marca-diana","status":"publish","type":"post","link":"https:\/\/swimchannel.net\/br\/arena-adquire-a-marca-diana\/","title":{"rendered":"Arena adquire a marca Diana"},"content":{"rendered":"<p>A Arena Internacional anunciou esta semana que adquiriu os direitos globais da Diana, tradicional marca esportiva italiana especializada em esportes aqu\u00e1ticos. No acordo, que n\u00e3o teve valores revelados, foi refor\u00e7ado a for\u00e7a e popularidade que a Diana apresenta no mercado esportivo.<\/p>\n<p>Fundada em 1947 na cidade italiana de Merato, a Diana recebeu este nome em homenagem a deusa grega da ca\u00e7a. A partir da d\u00e9cada de 1950 a empresa passou a se especializar na produ\u00e7\u00e3o de trajes e acess\u00f3rios de nata\u00e7\u00e3o tornando-se uma das grandes marcas do mercado mundial.<\/p>\n<p>Na d\u00e9cada de 2000 lan\u00e7ou o revolucion\u00e1rio traje <em>Submarine<\/em> que foi um dos grandes sucessos do in\u00edcio deste s\u00e9culo. A Diana tamb\u00e9m patrocinou ao longo da hist\u00f3ria diversas federa\u00e7\u00f5es internacionais e nadadores, como o bicampe\u00e3o mundial dos 100m livre Filippo Magnini. A marca esportiva, al\u00e9m da nata\u00e7\u00e3o de piscina e em \u00e1guas abertas, sempre atuou no polo aqu\u00e1tico.<\/p>\n<div id='gallery-1' class='gallery galleryid-20066 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/swimchannel.net\/br\/arena-adquire-a-marca-diana\/40a9e3116e00bcb4c969486fef545d01\/'><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"180\" src=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2019\/09\/40a9e3116e00bcb4c969486fef545d01.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-20071\" srcset=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2019\/09\/40a9e3116e00bcb4c969486fef545d01.jpg 1200w, https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2019\/09\/40a9e3116e00bcb4c969486fef545d01-600x338.jpg 600w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-20071'>\n\t\t\t\tLogo da Arena &#8211; Foto: Reprodu\u00e7\u00e3o\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/swimchannel.net\/br\/arena-adquire-a-marca-diana\/diana-logo1\/'><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"180\" src=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2019\/09\/Diana-Logo1.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-20079\" srcset=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2019\/09\/Diana-Logo1.jpg 1200w, https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2019\/09\/Diana-Logo1-600x338.jpg 600w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-20079'>\n\t\t\t\tLogo Diana &#8211; Foto: Reprodu\u00e7\u00e3o\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/swimchannel.net\/br\/arena-adquire-a-marca-diana\/mark-spitz-arena1\/'><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"180\" src=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2019\/09\/mark-spitz-arena1.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-20082\" srcset=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2019\/09\/mark-spitz-arena1.png 1200w, https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2019\/09\/mark-spitz-arena1-600x338.png 600w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-20082'>\n\t\t\t\tMark Spitz e Arena &#8211; Foto: Reprodu\u00e7\u00e3o\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/swimchannel.net\/br\/arena-adquire-a-marca-diana\/mark-spitz-arena2\/'><img loading=\"lazy\" decoding=\"async\" width=\"312\" height=\"180\" src=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2019\/09\/mark-spitz-arena2.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-20084\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-20084'>\n\t\t\t\tMark Spitz e Arena &#8211; Foto: Reprodu\u00e7\u00e3o\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/swimchannel.net\/br\/arena-adquire-a-marca-diana\/3754933b00000578-0-image-a-30_1471442311282\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2019\/09\/3754933B00000578-0-image-a-30_1471442311282.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-20068\" srcset=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2019\/09\/3754933B00000578-0-image-a-30_1471442311282.jpg 1908w, https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2019\/09\/3754933B00000578-0-image-a-30_1471442311282-600x360.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-20068'>\n\t\t\t\tMark Spitz e Michael Phelps &#8211; Foto: Reprodu\u00e7\u00e3o\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>&#8220;O alinhamento da filosofia e \u00e9tica da Arena com os da Diana fazem com que essa aquisi\u00e7\u00e3o seja uma escolha natural. A Diana tem alcance e reputa\u00e7\u00e3o em todo o mundo e em toda a comunidade de nata\u00e7\u00e3o. Acreditamos que h\u00e1 um grande potencial para ser desenvolvido e que seu legado e DNA se adaptam muito bem aos objetivos estrat\u00e9gicos de m\u00e9dio e longo prazo da Arena. Vemos ainda oportunidades interessantes com Diana, tanto na expans\u00e3o de nosso portf\u00f3lio de produtos quanto na expans\u00e3o geogr\u00e1fica em novos pa\u00edses e regi\u00f5es, como a \u00c1sia&#8221;, afirma a nota conjunta assinado pelos CEOs da Arena Giuseppe Musciacchio e Luca Selvatici.<\/p>\n<p>Al\u00e9m desse an\u00fancio, a Arena surpreendeu ao anunciar o retorno de Mark Spitz para o cargo de embaixador mundial da marca.<\/p>\n<p><strong>Um pouco mais sobre a rela\u00e7\u00e3o entre Arena &amp; Mark Spitz<\/strong><\/p>\n<p>A Arena nasceu com a estrutura da marca Adidas. A iniciativa de lan\u00e7ar uma marca esportiva especializada em nata\u00e7\u00e3o estava diretamente ligada ao sucesso que Mark Spitz trazia a modalidade. Ao t\u00e9rmino dos Jogos Ol\u00edmpicos de Munique-1972, o atleta era considerado melhor nadador de todos os tempos e o atleta, entre todas as modalidades ol\u00edmpicas, que mais havia conquistado medalhas de ouro em uma \u00fanica edi\u00e7\u00e3o de Jogos: sete.<\/p>\n<p>Seu feito s\u00f3 veio a ser superado 36 anos mais tarde, com a magn\u00edfica performance de <a href=\"https:\/\/swimchannel.net\/br\/atleta\/michael-phelps\/\">Michael Phelps<\/a> no Jogos Ol\u00edmpicos de Pequim-2008, onde conquistou oito medalhas de ouro. Hoje Spitz \u00e9 considerado o segundo melhor nadador de todos os tempos, atr\u00e1s apenas de Phelps.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Arena Internacional anunciou esta semana que adquiriu os direitos globais da Diana, tradicional marca esportiva italiana especializada em esportes aqu\u00e1ticos. No acordo, que n\u00e3o teve valores revelados, foi refor\u00e7ado a for\u00e7a e popularidade que a Diana apresenta no mercado esportivo. Fundada em 1947 na cidade italiana de Merato, a Diana recebeu este nome em [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":20071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[509,1976,249,1289,5],"class_list":["post-20066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-natacao","tag-arena","tag-diana","tag-mark-spitz","tag-mercado-esportivo","tag-natacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Arena adquire a marca Diana - Swimchannel<\/title>\n<meta name=\"description\" content=\"Uma das aquisi\u00e7\u00f5es mais ousadas na hist\u00f3ria da nata\u00e7\u00e3o internacional; Mark Spitz retorna como embaixador da marca\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swimchannel.net\/br\/arena-adquire-a-marca-diana\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arena adquire a marca Diana - Swimchannel\" \/>\n<meta property=\"og:description\" content=\"Uma das aquisi\u00e7\u00f5es mais ousadas na hist\u00f3ria da nata\u00e7\u00e3o internacional; 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