{"id":2760,"date":"2016-12-21T18:59:19","date_gmt":"2016-12-21T18:59:19","guid":{"rendered":"https:\/\/digitalprojects.websiteseguro.com\/projetos\/swimchannel\/?p=2760"},"modified":"2026-02-06T12:35:07","modified_gmt":"2026-02-06T15:35:07","slug":"australia-e-speedo-encerram-parceria-de-60-anos","status":"publish","type":"post","link":"https:\/\/swimchannel.net\/br\/australia-e-speedo-encerram-parceria-de-60-anos\/","title":{"rendered":"Austr\u00e1lia e Speedo encerram parceria de 60 anos"},"content":{"rendered":"

Nadadores australianos posam com a cole\u00e7\u00e3o para o Rio-2016 – Foto: Dan Peled\/AAP<\/p>\n

Chegou ao fim uma das mais longas parcerias da hist\u00f3ria da nata\u00e7\u00e3o e tamb\u00e9m do esporte mundial. Nesta quarta-feira a Federa\u00e7\u00e3o Australiana de Nata\u00e7\u00e3o (Swimming Australia) anunciou que n\u00e3o renovar\u00e1 o contrato de patroc\u00ednio com a Speedo que termina\u00a0no pr\u00f3ximo dia 31 de dezembro. A uni\u00e3o teve in\u00edcio em 1956 durante os Jogos Ol\u00edmpicos de Melbourne, quando os campe\u00f5es ol\u00edmpicos Dawn Fraser e Murray Rose nadaram com trajes da empresa.<\/p>\n

Ao longo de seis d\u00e9cadas a parceria entre as duas partes criou la\u00e7os e uma forte rela\u00e7\u00e3o. Uma das primeiras coisas que vem a cabe\u00e7a quando se lembra da nata\u00e7\u00e3o australiana s\u00e3o os agasalhos, toucas, trajes e cole\u00e7\u00f5es da Speedo nas cores verde e dourado. Uma rela\u00e7\u00e3o que foi bastante valorizada por Mark Anderson, CEO da Federa\u00e7\u00e3o Australiana. “Muitos dos grandes momentos da nata\u00e7\u00e3o australiana aconteceram durante nossa parceria com a Speedo. Somos eternamente gratos por tudo que aconteceu e pelo apoio ao longo de todos estes anos”. J\u00e1 a marca esportiva, que foi fundada em Sydney em 1914 e radicada h\u00e1 anos em Nottingham, na Inglaterra, afirmou que foi um privil\u00e9gio apoiar a Austr\u00e1lia nestes 60 anos.<\/p>\n

Ainda n\u00e3o se sabe qual ser\u00e1 o novo fornecedor esportivo da Austr\u00e1lia, por\u00e9m, \u00e9 bem prov\u00e1vel que um novo contrato j\u00e1 tenha sido assinado. Devido ao acordo com Speedo ainda esta vigente a Federa\u00e7\u00e3o Australiana n\u00e3o deve divulgar seu novo parceiro e s\u00f3 o far\u00e1 no in\u00edcio de 2017. Sempre forte e popular entre os atletas do pa\u00eds, a Speedo ainda conta com alguns atletas renomados em seu time de elite como Mack Horton, Cameron McEvoy e os irm\u00e3os Emma e David McKeon. A Speedo ainda permanece como uma das patrocinadoras oficiais do Comit\u00ea Ol\u00edmpico Australiano tendo contrato at\u00e9 os Jogos de 2028.<\/p>\n

Por Guilherme Freitas<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

As duas partes iniciaram a parceria nos Jogos Ol\u00edmpicos de Melbourne, em 1956.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[121,634,156,550,312,617],"class_list":["post-2760","post","type-post","status-publish","format-standard","hentry","category-natacao","tag-australia","tag-marcas-esportivas","tag-natacao-australiana","tag-patrocinio","tag-speedo","tag-varejo"],"yoast_head":"\nAustr\u00e1lia e Speedo encerram parceria de 60 anos - Swimchannel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swimchannel.net\/br\/australia-e-speedo-encerram-parceria-de-60-anos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Austr\u00e1lia e Speedo encerram parceria de 60 anos - 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