{"id":3056,"date":"2017-02-16T18:20:53","date_gmt":"2017-02-16T18:20:53","guid":{"rendered":"https:\/\/digitalprojects.websiteseguro.com\/projetos\/swimchannel\/?p=3056"},"modified":"2026-02-09T16:29:05","modified_gmt":"2026-02-09T19:29:05","slug":"o-agitado-bastidor-da-natacao-internacional","status":"publish","type":"post","link":"https:\/\/swimchannel.net\/br\/o-agitado-bastidor-da-natacao-internacional\/","title":{"rendered":"O agitado bastidor do mercado da nata\u00e7\u00e3o internacional"},"content":{"rendered":"<p style=\"text-align: justify;\">A Austr\u00e1lia agora \u00e9 Arena &#8211; Foto: Robert Cianflone<\/p>\n<p style=\"text-align: justify;\">O ano de 2017 come\u00e7ou movimentado nos bastidores da nata\u00e7\u00e3o internacional. Como n\u00e3o se via h\u00e1 algum tempo, foram feitos muitos an\u00fancios de parcerias entre marcas, federa\u00e7\u00f5es e atletas. Novos v\u00ednculos envolvendo pa\u00edses importantes e tamb\u00e9m o fim de contratos\u00a0bastante antigos.<\/p>\n<p style=\"text-align: justify;\">Sem d\u00favida a negocia\u00e7\u00e3o que mais causou barulho foi a do fim da parceria entre Speedo e Austr\u00e1lia. Uma rela\u00e7\u00e3o firmada desde os anos 1950 e que terminou com a\u00a0<a href=\"https:\/\/digitalprojects.websiteseguro.com\/projetos\/swimchannel\/australia-e-speedo-encerram-parceria-de-60-anos\/\" target=\"_blank\" rel=\"noopener\">n\u00e3o renova\u00e7\u00e3o do contrato entre as partes<\/a>. A partir desta temporada a Swimming Australia passa a ser vestida pela Arena, marca que vem crescendo no mercado mundial e\u00a0que patrocina diversas estrelas da nata\u00e7\u00e3o australiana como as irm\u00e3s Bronte e Cate Campbell e o velocista James Magnussen. A marca italiana tamb\u00e9m anunciou sua renova\u00e7\u00e3o com a campe\u00e3 ol\u00edmpica Sarah Sj\u00f6str\u00f6m at\u00e9 os Jogos Ol\u00edmpicos de T\u00f3quio-202, por\u00e9m, perdeu um de seus atletas de elite.<\/p>\n<p style=\"text-align: justify;\">O alem\u00e3o Marco Koch deixou o time Arena e foi anunciado esta semana como novo membro da equipe da Adidas. O atual campe\u00e3o mundial dos 200m peito afirmou que est\u00e1 empolgado para utilizar pela primeira vez em competi\u00e7\u00e3o o traje Adizero XVI, que classificou como muito veloz. E por falar em Alemanha, a federa\u00e7\u00e3o do pa\u00eds firmou contrato com a Finis que passar\u00e1 a confeccionar os materiais de treino e j\u00e1 produziu trajes de competi\u00e7\u00e3o personalizados nas cores da bandeira do pa\u00eds.<\/p>\n<p style=\"text-align: justify;\">Quem tamb\u00e9m se mexeu na busca por espa\u00e7o na nata\u00e7\u00e3o europeia foi a TYR que \u00e9 a nova parceira da nata\u00e7\u00e3o do Reino Unido. A marca assinou um longo contrato de oito anos de dura\u00e7\u00e3o com os brit\u00e2nicos que tamb\u00e9m ir\u00e1 atender os demais esportes aqu\u00e1ticos. A mesma TYR <a href=\"https:\/\/digitalprojects.websiteseguro.com\/projetos\/swimchannel\/ryan-lochte-assina-com-a-tyr\/\" target=\"_blank\" rel=\"noopener\">anunciou recentemente a contrata\u00e7\u00e3o de Ryan Lochte<\/a>, que havia perdido seu contrato com a Speedo ap\u00f3s o esc\u00e2ndalo do falso durante os Jogos do Rio-2016.\u00a0Lembrando que a empresa americana tamb\u00e9m \u00e9 patrocinadora da Fran\u00e7a e da Dinamarca, com quem renovou contrato.<\/p>\n<p style=\"text-align: justify;\">Um in\u00edcio de ano movimentado no mercado mundial da nata\u00e7\u00e3o e que ainda\u00a0vai gerar novos contratos, afinal estamos no in\u00edcio da temporada e existem atletas sem contrato vigente. Caso de Katinka Hosszu que ainda n\u00e3o renovou seu contrato com a Arena. Com certeza teremos mais novidades nos pr\u00f3ximos meses.<\/p>\n<p style=\"text-align: justify;\"><strong>Por Guilherme Freitas<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novas parcerias entre marcas, atletas e federa\u00e7\u00f5es agitam o in\u00edcio da temporada 2017<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[702,509,701,618,672,5,700,312,671],"class_list":["post-3056","post","type-post","status-publish","format-standard","hentry","category-natacao","tag-adidas","tag-arena","tag-finis","tag-marcas","tag-mercado","tag-natacao","tag-negocios","tag-speedo","tag-tyr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O agitado bastidor do mercado da nata\u00e7\u00e3o internacional - Swimchannel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swimchannel.net\/br\/o-agitado-bastidor-da-natacao-internacional\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O agitado bastidor do mercado da nata\u00e7\u00e3o internacional - 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