{"id":3778,"date":"2017-05-31T16:11:20","date_gmt":"2017-05-31T16:11:20","guid":{"rendered":"https:\/\/digitalprojects.websiteseguro.com\/projetos\/swimchannel\/?p=3778"},"modified":"2017-05-31T20:40:35","modified_gmt":"2017-05-31T20:40:35","slug":"convencao-swim-sales-201718","status":"publish","type":"post","link":"https:\/\/swimchannel.net\/br\/convencao-swim-sales-201718\/","title":{"rendered":"Conven\u00e7\u00e3o Swim Sales 2017\/18"},"content":{"rendered":"

Aconteceu no \u00faltimo fim de semana na unidade do Shopping Morumbi da Companhia Athletica em S\u00e3o Paulo, a conven\u00e7\u00e3o anual da Swim Sales. O evento apresentou as novidades para a temporada 2017\/18 reunindo diversas marcas e representantes do ramo de materiais esportivos aqu\u00e1ticos que divulgaram suas principais inova\u00e7\u00f5es e tend\u00eancias. O evento foi realizado em dois dias com apresenta\u00e7\u00f5es dos representantes das marcas, desfile de modelos e um test drive de acess\u00f3rios na piscina da academia.<\/p>\n

Ao todo oito marcas estiveram presentes e apresentaram suas novidades e materiais no evento: Arena, Mormaii, Fabiola Molina, Finis, Pro Swim, Cepall, Kpaloa e Swim Colors. A Swim Sales tem como miss\u00e3o mudar o paradigma na comercializa\u00e7\u00e3o de produtos para esportes aqu\u00e1ticos e melhorar a rela\u00e7\u00e3o comercial entre marca e cliente.<\/p>\n

A primeira empresa a se apresentar da conven\u00e7\u00e3o foi a Arena, hoje a principal marca de acess\u00f3rios esportivos para modalidades aqu\u00e1ticas no mundo. Os destaques da apresenta\u00e7\u00e3o da empresa italiana foi a linha de competi\u00e7\u00e3o, que conta com os produtos mais procurados pelos atletas de elite: os trajes Powerskin Carbon e os \u00f3culos Cobra Ultra. Al\u00e9m dos modelos competitivos, a marca passou a desenvolver diversos acess\u00f3rios para treinamento que tamb\u00e9m s\u00e3o bem visados por t\u00e9cnicos e atletas como pranchas e nadadeiras, al\u00e9m da linha Carbon com camisas e cal\u00e7as de compress\u00e3o.<\/p>\n

\"Os<\/a>
Os participantes da conven\u00e7\u00e3o Swim Sales – Foto: Swim Sales\/Reprodu\u00e7\u00e3o<\/figcaption><\/figure>\n

A Mormaii foi a segunda empresa a participar da conven\u00e7\u00e3o e mostrou aos presentes suas a\u00e7\u00f5es cada vez maiores nas modalidades aqu\u00e1ticas. Com ra\u00edzes no surf, a marca veio ampliando suas a\u00e7\u00f5es com o passar dos anos e investindo em outras modalidades, com grande destaque para a nata\u00e7\u00e3o e as \u00e1guas abertas. Na conven\u00e7\u00e3o foram mostrados com mais \u00eanfases seus principais acess\u00f3rios como \u00f3culos, nadadeiras e snorkels, al\u00e9m das populares roupas de borracha com espessuras de 1mm e material de neoprene muito visadas por nadadores de \u00e1guas abertas. A Mormaii tamb\u00e9m apresentou um plano de marketing mostrando que as procuras por produtos de nata\u00e7\u00e3o est\u00e3o em alta.<\/p>\n

Outra marca bastante conhecida e popular nas piscinas do Brasil \u00e9 a linha Fabiola Molina. Desenvolvida pela ex-nadadora ol\u00edmpica, a empresa \u00e9 um grande case de sucesso tendo nascido por iniciativa da pr\u00f3pria Fabiola que queria utilizar mai\u00f4s e suquinis mais coloridos durante seus treinamentos. Hoje \u00e9 uma das refer\u00eancias tantos em moda praia quanto nos eventos competitivos de nata\u00e7\u00e3o. Na conven\u00e7\u00e3o foram apresentados novos modelos para o p\u00fablico feminino e masculino. Fabiola n\u00e3o pode comparecer ao evento porque esta de licen\u00e7a maternidade de sua filha Aimee Maira, que nasceu h\u00e1 pouco mais de um m\u00eas. Por\u00e9m, um v\u00eddeo com algumas declara\u00e7\u00f5es dela sobre a marca foi transmitido aos presentes.<\/p>\n

\"Capa<\/a>
Capa do cat\u00e1logo da Swim Sales 2017\/18 – Foto: Reprodu\u00e7\u00e3o<\/figcaption><\/figure>\n

Quem tamb\u00e9m participou do evento na Cia Athletica foi a Finis, que deu mais \u00eanfase em sua apresenta\u00e7\u00e3o aos acess\u00f3rios, principalmente as nadadeiras da linha Zoomer, palmares e snorkels que tamb\u00e9m foram utilizados no test drive na piscina da academia. A marca americana tamb\u00e9m fez uma apresenta\u00e7\u00e3o contando um pouco da funcionalidade de seus produtos ao p\u00fablico presente. A Cepall tamb\u00e9m participou do test drive mostrando alguns de seus produtos como os el\u00e1sticos, cintos e paraquedas que est\u00e3o sendo bem procurados por t\u00e9cnicos para uso em treinamentos com atletas.<\/p>\n

J\u00e1 a Pro Swim falou sobre sua linha de \u00f3culos e acess\u00f3rios, a Swimcolors das novas cole\u00e7\u00f5es de sungas e mai\u00f4s infantis e a Kpaloa das nadadeiras feitas em borracha vulcanizada e com m\u00e1xima hidrodin\u00e2mica. O evento tamb\u00e9m contou com a presen\u00e7a dos nadadores ol\u00edmpicos Leonardo de Deus, que participou da apresenta\u00e7\u00e3o da Mormaii, e de Edvaldo Val\u00e9rio, representante da Swim Sales na Bahia. O cat\u00e1logo da Swim Sales temporada 2017\/18 estar\u00e1 dispon\u00edvel em breve na internet e divulgaremos o link para download em nossa p\u00e1gina no Facebook.<\/p>\n

Por Guilherme Freitas<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Evento reuniu oito marcas de acess\u00f3rios esportivos que apresentaram suas novidades e tend\u00eancias<\/p>\n","protected":false},"author":3,"featured_media":3780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[618,672,5,842,697],"class_list":["post-3778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-marcas","tag-mercado","tag-natacao","tag-produtos","tag-swim-sales"],"yoast_head":"\nConven\u00e7\u00e3o Swim Sales 2017\/18 - Swimchannel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swimchannel.net\/br\/convencao-swim-sales-201718\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conven\u00e7\u00e3o Swim Sales 2017\/18 - 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