{"id":4740,"date":"2017-09-01T02:44:32","date_gmt":"2017-09-01T02:44:32","guid":{"rendered":"https:\/\/digitalprojects.websiteseguro.com\/projetos\/swimchannel\/?p=4740"},"modified":"2017-09-01T03:16:42","modified_gmt":"2017-09-01T03:16:42","slug":"comecou-a-ihrsa-fitness-2017","status":"publish","type":"post","link":"https:\/\/swimchannel.net\/br\/comecou-a-ihrsa-fitness-2017\/","title":{"rendered":"Come\u00e7ou a IHRSA Fitness 2017!"},"content":{"rendered":"

Stand da Metodologia Gustavo Borges – Foto: Guilherme Freitas\/Swim Channel<\/p>\n

Come\u00e7ou nesta quinta-feira em S\u00e3o Paulo a IHRSA, a\u00a0maior feira fitness\u00a0para gestores e coordenadores de academia de toda a Am\u00e9rica Latina. Durante tr\u00eas dias o evento contar\u00e1 a participa\u00e7\u00e3o de milhares de pessoas que estar\u00e3o\u00a0na Transamerica Expo Center,\u00a0em S\u00e3o Paulo, prestigiando e conferindo as novidades e tend\u00eancias do universo fitness. Entre os diversos expositores est\u00e3o tamb\u00e9m algumas empresas fabricantes de produtos ou relacionadas a nata\u00e7\u00e3o. A SWIM CHANNEL<\/strong> visitou a feira nesta quinta e traz alguns destaques.<\/p>\n

Um dos stands\u00a0que fica logo na entrada \u00e9 o da Mormaii. E n\u00e3o \u00e9 um simples stand, trata-se do Studio Integrado Mormaii Fitness. Esse studio, com acabamento em madeira e vidro, simula\u00a0o interior de uma\u00a0academia e mostra como ser\u00e3o os ambientes Mormaii.\u00a0Novos aparelhos da fam\u00edlia V tamb\u00e9m ganham destaque na feira. A Mormaii Nata\u00e7\u00e3o tamb\u00e9m exp\u00f5e alguns de seus acess\u00f3rios como roupas e \u00f3culos, al\u00e9m de ampliar sua participa\u00e7\u00e3o na modalidade atrav\u00e9s de atletas como Leonardo de Deus (que talvez compare\u00e7a a feira) e eventos como a Travessia do Canal de Ilhabela e Desafio Rei e Rainha do Mar, al\u00e9m novos lan\u00e7amentos de produtos. No s\u00e1bado a marca recebe em seu studio o ex-tenista e tricampe\u00e3o de Roland Garros Gustavo Kuerten que falar\u00e1 sobre a nova parceria.<\/p>\n

\"Stand<\/a>
Stand da Mormaii – Foto: Guilherme Freitas\/Swim Channel<\/figcaption><\/figure>\n

Quem tamb\u00e9m conta com um grande e movimentado stand \u00e9 a Metodologia Gustavo Borges. A novidade deste ano \u00e9 a MGB 100% digital, uma plataforma totalmente online idealizada para todos os clientes da metodologia. A plataforma digitaliza o processo e acompanhamento pedag\u00f3gico que j\u00e1 vem sendo feito pelos parceiros da marca, buscando aproximar professores, pais e alunos. Com isso o gestor respons\u00e1vel pela metodologia aplicada em sua piscina tem em m\u00e3os o desempenho detalhado de cada turma de uma forma pr\u00e1tica e direta. O idealizador do projeto, Gustavo Borges esta presente durante todos os dias da IHRSA apresentando as novidades e conversando com os interessados.<\/p>\n

A Arena, que retomou suas atividades no Brasil no ano passado, \u00e9 outra marca de peso presente na IHRSA 2017. A marca \u00e9 representada no pa\u00eds pela brwgroup, empresa de Curitiba que na feira apresenta diversos produtos da linha fitness. No espa\u00e7o dedicado a Arena est\u00e3o informa\u00e7\u00f5es sobre acess\u00f3rios para\u00a0treinamento e competi\u00e7\u00e3o, principalmente acess\u00f3rios. Nesta quinta, o medalhista com o revezamento 4x100m livre no Mundial de Budapeste Marcelo Chierighini esteve participando de a\u00e7\u00f5es da marca. O brwgroup tamb\u00e9m passa a representar a marca Mikasa, que \u00e9 a fornecedora oficial das bolas de polo aqu\u00e1tico e parceira da Fina, no Brasil.<\/p>\n

\"Stand<\/a>
Stand da Arena – Foto: Guilherme Freitas\/Swim Channel<\/figcaption><\/figure>\n

Outro nadador da sele\u00e7\u00e3o brasileira esteve presente na IHRSA. Finalista em Budapeste nos 100m costas e com o revezamento 4x100m medley, Guilherme Guido esteve na feira divulgando os trabalhos da Swim e Health, sua metodologia de nata\u00e7\u00e3o positiva em parceria com\u00a0o professor Marcos Ruivo. O nadador esteve no stand da Fiore, outra tradicional marca de nata\u00e7\u00e3o nacional e que ser\u00e1 parceira da metodologia do atleta e que aproveitou o evento para divulgar seus novos acess\u00f3rios principalmente sua nova\u00a0linha para nata\u00e7\u00e3o e crossfit.<\/p>\n

O projeto social Nadando na Frente tamb\u00e9m esteve presente na feira. Promovido pelo Instituto de Esportes, esta iniciativa visa desenvolver a\u00e7\u00f5es de incentivo a pr\u00e1tica esportiva atrav\u00e9s de programas gratuitos para as fam\u00edlias e crian\u00e7as de baixa renda na regi\u00e3o de Ribeir\u00e3o Preto. Na IHRSA\u00a0eles contam com a presen\u00e7a do Coach Alexandre Pussieldi, comentarista do SporTV e colunista da SWIM CHANNEL<\/strong> e parceiro de divulga\u00e7\u00e3o do projeto. Segundo Edmilson\u00a0Dezordo, professor de Educa\u00e7\u00e3o F\u00edsica e idealizador do projeto participar da feira ser\u00e1 uma \u00f3tima oportunidade para promover a a\u00e7\u00e3o.<\/p>\n

\"Guilherme<\/a>
Guilherme Guido no stand da Fiore – Foto: Guilherme Freitas\/Swim Channel<\/figcaption><\/figure>\n

Outras duas empresas que produzem acess\u00f3rios de nata\u00e7\u00e3o tamb\u00e9m est\u00e3o presentes na IHRSA. A Floty tem um stand ao lado da Metodologia Gustavo Borges, de quem \u00e9 parceria. No espa\u00e7o da marca \u00e9 poss\u00edvel tamb\u00e9m conferir acess\u00f3rios e novidades. Quem tamb\u00e9m marca presen\u00e7a no evento e tamb\u00e9m \u00e9 parceira da MGB \u00e9 a Cepall. Marca especializada em el\u00e1sticos e paraquedas para treino dentro d’\u00e1gua a empresa levou a IHRSA alguns de seus acess\u00f3rios e produtos especiais.<\/p>\n

A IHRSA vai at\u00e9 s\u00e1bado, dia 2 de setembro e acontece na Transamerica Expo Center localizada na\u00a0<\/strong>Avenida Doutor M\u00e1rio Vilas Boas Rodrigues, n\u00ba 387, em S\u00e3o Paulo. O evento tem entrada gratuita\u00a0e para fazer o credenciamento basta acessar o site oficial<\/a> da feira que tamb\u00e9m conta mais informa\u00e7\u00f5es e detalhes.<\/p>\n

\"Stand<\/a>
Stand da Nadando na Frente – Foto: Guilherme Freitas\/Swim Channel<\/figcaption><\/figure>\n

Por Guilherme Freitas<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Evento para gestores e coordenadores de academia tamb\u00e9m apresenta empresas e marcas ligadas a nata\u00e7\u00e3o<\/p>\n","protected":false},"author":3,"featured_media":4743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[14,509,423,984,986,985,41,983,672,402,468,709,5],"class_list":["post-4740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-aguas-abertas","tag-arena","tag-cepall","tag-feira-fitness","tag-fiore","tag-floty","tag-guilherme-guido","tag-ihrsa","tag-mercado","tag-metodologia-gustavo-borges","tag-mormaii","tag-nadando-na-frente","tag-natacao"],"yoast_head":"\nCome\u00e7ou a IHRSA Fitness 2017! - Swimchannel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swimchannel.net\/br\/comecou-a-ihrsa-fitness-2017\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come\u00e7ou a IHRSA Fitness 2017! 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