{"id":52482,"date":"2022-08-02T12:45:25","date_gmt":"2022-08-02T15:45:25","guid":{"rendered":"https:\/\/swimchannel.net\/br\/?p=52482"},"modified":"2022-08-02T12:45:25","modified_gmt":"2022-08-02T15:45:25","slug":"na-swim-channel-todo-dia-e-dia-da-natacao","status":"publish","type":"post","link":"https:\/\/swimchannel.net\/br\/na-swim-channel-todo-dia-e-dia-da-natacao\/","title":{"rendered":"Na SWIM CHANNEL, todo dia \u00e9 Dia da Nata\u00e7\u00e3o!"},"content":{"rendered":"

Dia 02 de agosto \u00e9 o oficialmente o Dia da Nata\u00e7\u00e3o no Brasil. Tal data foi estipulada em homenagem a nossa primeira medalha ol\u00edmpica na nata\u00e7\u00e3o: o bronze de Tetsuo Okamoto nos Jogos de Helsinque em 1952. No mesmo dia, por\u00e9m, no ano de 1984, tamb\u00e9m foi a conquista da medalha de ouro e recorde mundial de Ricardo Prado, nos 400m medley no Campeonato Mundial de Guayaquil.<\/p>\n

N\u00e3o \u00e9 incomum ver diversas postagens nas redes sociais, com milhares de pessoas comemorando o Dia da Nata\u00e7\u00e3o. Nada mais justo que o atleta homenagear sua pr\u00f3pria modalidade.<\/p>\n

Ao criar uma empresa de nicho, antes de mais nada, os gestores da companhia precisam acreditar no potencial de mercado. E nesse caso, o Brasil \u00e9 mais poderoso do que imaginamos. Temos aproximadamente 10 milh\u00f5es de nadadores no pa\u00eds (segundo o Atlas do Esporte), realiza\u00e7\u00e3o de todos os campeonatos estaduais, mais de mil eventos de aguas abertas e um alt\u00edssimo \u00edndice de praticantes na inf\u00e2ncia e na terceira idade do ser humano<\/p>\n

\"\"
Tetsuo Okamoto – Foto: Reprodu\u00e7\u00e3o<\/figcaption><\/figure>\n

Ter potencial de mercado \u00e9 apenas metade do sucesso da modalidade. Mas aonde esta a outra metade?<\/p>\n

Quando tinha apenas dez anos de idade, assisti algo que mudaria minha brev\u00edssima experi\u00eancia sobre televis\u00e3o. Vi a prova dos 100m borboleta nos Jogos Ol\u00edmpicos de Seul em 1988, no extraordin\u00e1rio duelo entre o norte-americano Matt Biondi e o surinam\u00eas Antony Nesty (se voc\u00ea nunca assistiu a este prova, procure no Youtube) . Tal disputa ficou t\u00e3o cravada na minha mem\u00f3ria, que desde sempre acreditei que a nata\u00e7\u00e3o \u00e9 uma modalidade \u201cIRADA\u201d.<\/p>\n

Visando mesclar o potencial de mercado, e tamb\u00e9m os melhores eventos e as grandes disputas, em 2010 a SWIM CHANNEL<\/strong> nasceu com a miss\u00e3o de promover, fomentar e incentivar a nata\u00e7\u00e3o de piscina e a nata\u00e7\u00e3o de \u00e1guas abertas. O sonho se fortaleceu e n\u00e3o ficou restrito ao amado Brasil, e foi se estendendo para Portugal e na sequ\u00eancia para toda a Am\u00e9rica Latina.<\/p>\n

\"\"
Ricardo Prado foi campe\u00e3o mundial dos 400m medley em 1982 – Foto: Swimming World Magazine<\/figcaption><\/figure>\n

Audi\u00eancia \u00e9 o mais importante?<\/strong><\/p>\n

Quando o grupo editorial SWIM CHANNEL<\/strong> realizar reuni\u00f5es, o foco nunca \u00e9 a audi\u00eancia generalizada e sim a audi\u00eancia qualificada.<\/p>\n

Por diversas vezes tivemos oportunidade de ter furo jornal\u00edstico em divulga\u00e7\u00e3o de doping, divulga\u00e7\u00e3o de esc\u00e2ndalo sexual e divulga\u00e7\u00e3o de corrup\u00e7\u00e3o. Tais temas, facilmente, contribuem de maneira elevad\u00edssima com a audi\u00eancia. Mas a pergunta que fica: contribui com a nata\u00e7\u00e3o? A resposta \u00e9 obviamente: n\u00e3o<\/strong>.<\/p>\n

Quando o compromisso \u00e9 restrito ao esporte, e somente a ele, a empresa passa a ganhar credibilidade imensur\u00e1vel no mercado, passando pelos melhores atletas, familiares, melhores eventos e dirigentes. Conquistado assim, a t\u00e3o sonhada audi\u00eancia qualificada. Tal credibilidade, faz com que as renova\u00e7\u00f5es de publicidades na SWIM CHANNEL<\/strong> atinjam mais de 90% de \u00eaxito.<\/p>\n

\"\"
Grupo Swim Channel<\/figcaption><\/figure>\n

A Nata\u00e7\u00e3o Moderna<\/strong><\/p>\n

A nata\u00e7\u00e3o sempre foi taxada como qualidade de vida. \u00c9 um conceito muito nobre, por\u00e9m, hoje a modalidade \u00e9 mais do que isso, a nata\u00e7\u00e3o \u00e9 estilo de vida. Conceito que cresce de maneira vertiginosa e ainda est\u00e1 longe de seu potencial total.<\/p>\n

Assim como os cent\u00e9simos de segundos fazem diferen\u00e7a nas provas, sabemos que a SWIM CHANNEL<\/strong> faz a diferen\u00e7a na hora de \u201ccobrir\u201d a nata\u00e7\u00e3o. Sendo assim, 02 de agosto \u00e9 apenas um dia qualquer na SWIM CHANNEL<\/strong>, pois aqui, todos os dias s\u00e3o o Dia da Nata\u00e7\u00e3o!<\/p>\n","protected":false},"excerpt":{"rendered":"

Dia 02 de agosto \u00e9 o oficialmente o Dia da Nata\u00e7\u00e3o no Brasil. Tal data foi estipulada em homenagem a nossa primeira medalha ol\u00edmpica na nata\u00e7\u00e3o: o bronze de Tetsuo Okamoto nos Jogos de Helsinque em 1952. No mesmo dia, por\u00e9m, no ano de 1984, tamb\u00e9m foi a conquista da medalha de ouro e recorde […]<\/p>\n","protected":false},"author":7,"featured_media":27857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[137],"tags":[14,4937,5,37],"class_list":["post-52482","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-natacao","tag-aguas-abertas","tag-dia-da-natacao","tag-natacao","tag-swim-channel","post_format-post-format-gallery"],"yoast_head":"\nNa SWIM CHANNEL, todo dia \u00e9 Dia da Nata\u00e7\u00e3o! - Swimchannel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swimchannel.net\/br\/na-swim-channel-todo-dia-e-dia-da-natacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Na SWIM CHANNEL, todo dia \u00e9 Dia da Nata\u00e7\u00e3o! - Swimchannel\" \/>\n<meta property=\"og:description\" content=\"Dia 02 de agosto \u00e9 o oficialmente o Dia da Nata\u00e7\u00e3o no Brasil. Tal data foi estipulada em homenagem a nossa primeira medalha ol\u00edmpica na nata\u00e7\u00e3o: o bronze de Tetsuo Okamoto nos Jogos de Helsinque em 1952. 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