{"id":60760,"date":"2023-10-11T11:55:17","date_gmt":"2023-10-11T14:55:17","guid":{"rendered":"https:\/\/swimchannel.net\/br\/?p=60760"},"modified":"2023-10-11T18:29:16","modified_gmt":"2023-10-11T21:29:16","slug":"speedo-multisport-lanca-nova-colecao-de-verao","status":"publish","type":"post","link":"https:\/\/swimchannel.net\/br\/speedo-multisport-lanca-nova-colecao-de-verao\/","title":{"rendered":"Speedo Multisport lan\u00e7a nova cole\u00e7\u00e3o de ver\u00e3o"},"content":{"rendered":"<p>A Speedo Multisport acaba de lan\u00e7ar sua mais nova cole\u00e7\u00e3o: Summer 2024, inspirada na Ilha de Saint Tropez, no litoral da Fran\u00e7a, conhecida como C\u00f4te D\u2019 Azur (Costa Azul). A empresa det\u00e9m mais de 80% de share em esportes aqu\u00e1ticos e as cole\u00e7\u00f5es s\u00e3o sempre muito aguardadas por consumidores f\u00e3s da marca.<\/p>\n<p>\u201cNosso p\u00fablico \u00e9 formado por pessoas que amam usar Speedo e a marca faz parte do estilo de vida dessas pessoas. Nos \u00faltimos 45 anos, constru\u00edmos um legado e hoje continuamos colhendo os frutos\u201d, explica Roberto Jalonetsky, Diretor-Geral da Speedo Multisport.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CyDTLBihLcu\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver essa foto no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CyDTLBihLcu\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Speedo Multisport (@speedo_msport)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Para o time de cria\u00e7\u00e3o desenvolver a cole\u00e7\u00e3o, foi pesquisada toda a cultura de Saint Tropez.\u00a0 Foram analisados elementos culturais, comportamentais, naturais e, principalmente, tend\u00eancias da moda local. \u201cQuando criamos o conceito, colocamos uma meta clara. O nosso consumidor precisa sentir o clima de celebra\u00e7\u00e3o e natureza exuberante da ilha\u201d, explica.<\/p>\n<p>A marca tem a inova\u00e7\u00e3o no seu DNA. Na parte de confec\u00e7\u00e3o, por exemplo, al\u00e9m da alta tecnologia dos tecidos e modelagem perfeita, a Speedo Multisport est\u00e1 focada em acrescentar conceito e, assim, adicionar valor ao produto.<\/p>\n<figure id=\"attachment_60776\" aria-describedby=\"caption-attachment-60776\" style=\"width: 493px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-60776\" src=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2023\/10\/387790111_730996219070314_8497363783639740486_n.jpg\" alt=\"\" width=\"493\" height=\"630\" srcset=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2023\/10\/387790111_730996219070314_8497363783639740486_n.jpg 493w, https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2023\/10\/387790111_730996219070314_8497363783639740486_n-141x180.jpg 141w\" sizes=\"auto, (max-width: 493px) 100vw, 493px\" \/><figcaption id=\"caption-attachment-60776\" class=\"wp-caption-text\">Cole\u00e7\u00e3o Summer 24 Saint Tropez Speedo &#8211; Foto: Reprodu\u00e7\u00e3o<\/figcaption><\/figure>\n<p>\u201cA nossa marca ultrapassa o limite dos mares e das piscinas. Percebemos que nosso p\u00fablico quer estar de Speedo na praia, na academia, no passeio no parque ou numa quadra de esportes e, para isso, precisamos adicionar conceito.\u201d, pontua Jalonetsky.<\/p>\n<p>No Brasil h\u00e1 45 anos, a Speedo Multisport iniciou sua opera\u00e7\u00e3o em 1978, atrav\u00e9s da Multisport Ind\u00fastria Com\u00e9rcio e Representa\u00e7\u00f5es LTDA, empresa que at\u00e9 hoje controla a marca no pa\u00eds. Com 3 lojas pr\u00f3prias e e-commerce, a Speedo Multisport est\u00e1 presente em todo o territ\u00f3rio nacional atrav\u00e9s de 4 mil pontos de revenda, entre pequenos e m\u00e9dios lojistas e grandes varejistas.<\/p>\n<figure id=\"attachment_60787\" aria-describedby=\"caption-attachment-60787\" style=\"width: 493px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-60787\" src=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2023\/10\/Post_Summer24_01.jpg\" alt=\"\" width=\"493\" height=\"630\" srcset=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2023\/10\/Post_Summer24_01.jpg 493w, https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2023\/10\/Post_Summer24_01-141x180.jpg 141w\" sizes=\"auto, (max-width: 493px) 100vw, 493px\" \/><figcaption id=\"caption-attachment-60787\" class=\"wp-caption-text\">Cole\u00e7\u00e3o Summer 24 Saint Tropez Speedo &#8211; Foto: Reprodu\u00e7\u00e3o<\/figcaption><\/figure>\n<p>Em seu Elite Team, a Speedo Multisport conta com a multicampe\u00e3 mundial e ouro em T\u00f3quio 2020, Ana Marcela Cunha, a medalhista de bronze na Rio 2016, Poliana Okimoto, o hexacampe\u00e3o mundial, Nicholas Santos, al\u00e9m de outros atletas. A empresa tamb\u00e9m possui o Future Team, apoiando mais de 20 jovens atletas.<\/p>\n<p>Saiba mais sobre a marca no site oficial <a href=\"https:\/\/www.speedo.com.br\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=speedo_pmax_sale_e_melhores_produtos&amp;gclid=Cj0KCQjwj5mpBhDJARIsAOVjBdpa7oLbdgDlWFSW5AezWk8i2YuYIwcG7tkk1NuhsUiCCW-BfYMBZnoaAkM1EALw_wcB\">aqui.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Speedo Multisport acaba de lan\u00e7ar sua mais nova cole\u00e7\u00e3o: Summer 2024, inspirada na Ilha de Saint Tropez, no litoral da Fran\u00e7a, conhecida como C\u00f4te D\u2019 Azur (Costa Azul). A empresa det\u00e9m mais de 80% de share em esportes aqu\u00e1ticos e as cole\u00e7\u00f5es s\u00e3o sempre muito aguardadas por consumidores f\u00e3s da marca. \u201cNosso p\u00fablico \u00e9 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":60775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[137],"tags":[5549,4598,5,312,5511],"class_list":["post-60760","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-natacao","tag-colecao","tag-mercado-de-marcas","tag-natacao","tag-speedo","tag-speedo-multisport","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Speedo Multisport lan\u00e7a nova cole\u00e7\u00e3o de ver\u00e3o - Swimchannel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swimchannel.net\/br\/speedo-multisport-lanca-nova-colecao-de-verao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Speedo Multisport lan\u00e7a nova cole\u00e7\u00e3o de ver\u00e3o - Swimchannel\" \/>\n<meta property=\"og:description\" content=\"A Speedo Multisport acaba de lan\u00e7ar sua mais nova cole\u00e7\u00e3o: Summer 2024, inspirada na Ilha de Saint Tropez, no litoral da Fran\u00e7a, conhecida como C\u00f4te D\u2019 Azur (Costa Azul). A empresa det\u00e9m mais de 80% de share em esportes aqu\u00e1ticos e as cole\u00e7\u00f5es s\u00e3o sempre muito aguardadas por consumidores f\u00e3s da marca. \u201cNosso p\u00fablico \u00e9 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swimchannel.net\/br\/speedo-multisport-lanca-nova-colecao-de-verao\/\" \/>\n<meta property=\"og:site_name\" content=\"Swimchannel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/swimchannel\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-11T14:55:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-11T21:29:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2023\/10\/f88dbb13-6f12-4115-97eb-5498df48e6f4___6d1f3d520068bde489f4f8c80152977a.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Katarine Monteiro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/Katarinem\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katarine Monteiro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/swimchannel.net\/br\/speedo-multisport-lanca-nova-colecao-de-verao\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/swimchannel.net\/br\/speedo-multisport-lanca-nova-colecao-de-verao\/\"},\"author\":{\"name\":\"Katarine Monteiro\",\"@id\":\"https:\/\/swimchannel.net\/br\/#\/schema\/person\/73ae9cec62249968bca1f0a8098ef002\"},\"headline\":\"Speedo Multisport lan\u00e7a nova cole\u00e7\u00e3o de ver\u00e3o\",\"datePublished\":\"2023-10-11T14:55:17+00:00\",\"dateModified\":\"2023-10-11T21:29:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/swimchannel.net\/br\/speedo-multisport-lanca-nova-colecao-de-verao\/\"},\"wordCount\":424,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/swimchannel.net\/br\/#organization\"},\"image\":{\"@id\":\"https:\/\/swimchannel.net\/br\/speedo-multisport-lanca-nova-colecao-de-verao\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2023\/10\/f88dbb13-6f12-4115-97eb-5498df48e6f4___6d1f3d520068bde489f4f8c80152977a.webp\",\"keywords\":[\"Cole\u00e7\u00e3o\",\"mercado de marcas\",\"natacao\",\"Speedo\",\"Speedo Multisport\"],\"articleSection\":[\"Nata\u00e7\u00e3o\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/swimchannel.net\/br\/speedo-multisport-lanca-nova-colecao-de-verao\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/swimchannel.net\/br\/speedo-multisport-lanca-nova-colecao-de-verao\/\",\"url\":\"https:\/\/swimchannel.net\/br\/speedo-multisport-lanca-nova-colecao-de-verao\/\",\"name\":\"Speedo Multisport lan\u00e7a nova cole\u00e7\u00e3o de ver\u00e3o - 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