{"id":65763,"date":"2024-05-03T16:21:23","date_gmt":"2024-05-03T19:21:23","guid":{"rendered":"https:\/\/swimchannel.net\/br\/?p=65763"},"modified":"2024-05-03T16:21:58","modified_gmt":"2024-05-03T19:21:58","slug":"maior-marca-de-natacao-do-pais-preve-30-de-crescimento-em-2024","status":"publish","type":"post","link":"https:\/\/swimchannel.net\/br\/maior-marca-de-natacao-do-pais-preve-30-de-crescimento-em-2024\/","title":{"rendered":"Maior marca de nata\u00e7\u00e3o do pa\u00eds, prev\u00ea 30% de crescimento em 2024"},"content":{"rendered":"

Nesta semana a Speedo Multisport faz sua conven\u00e7\u00e3o de vendas anual e re\u00fane em S\u00e3o Paulo seu time de representantes de todo o Brasil. Neste evento, a marca revela todos os lan\u00e7amentos da cole\u00e7\u00e3o Summer 2025 que estar\u00e1 presente nos mais de 4.300 pontos de venda espalhados pelo pa\u00eds.<\/p>\n

\u201cO varejo como um todo est\u00e1 acelerando desde o final do ano passado. \u00c9 n\u00edtido que os lojistas est\u00e3o comprando estoques maiores. O desemprego est\u00e1 baixo, vamos ter um crescimento do PIB melhor do que as previs\u00f5es anteriores e os sal\u00e1rios aumentaram. Precisamos estar preparados para surfar esta onda dentro e fora das \u00e1guas\u201d, explica Roberto Jalonetsky, CEO da Speedo Multisport, que det\u00e9m mais de 80% de share em esportes aqu\u00e1ticos.<\/p>\n

\"\"
Roberto Jalonetsky – Foto: Reprodu\u00e7\u00e3o<\/figcaption><\/figure>\n

Um dos grandes diferenciais da marca, que completa 46 anos no Brasil, \u00e9 fazer uma cole\u00e7\u00e3o que atenda os diversos consumidores e culturas. \u201cNosso time de pesquisa e desenvolvimento precisa entender o gosto, a necessidade e o ponto de venda de um cliente do Par\u00e1, que \u00e9 totalmente diferente de uma pessoa que mora em Santa Catarina. Como estamos em praticamente todos os munic\u00edpios com mais de 20 mil habitantes, essa \u00e9 uma miss\u00e3o que n\u00e3o podemos errar, ou o sucesso da cole\u00e7\u00e3o \u00e9 automaticamente comprometido\u201d, revela.<\/p>\n

\"\"
Ana Marcela Cunha – Foto: Satiro Sodr\u00e9\/SSPress<\/figcaption><\/figure>\n

As vendas do segmento esportivo, este ano, devem seguir a mesma tend\u00eancia de outros anos ol\u00edmpicos. A evid\u00eancia de diversas modalidades, entre elas a nata\u00e7\u00e3o, cuja atual campe\u00e3 de maratonas aqu\u00e1ticas \u00e9 a brasileira Ana Marcela Cunha, atleta patrocinada pela Speedo. \u201cO maior evento do planeta impacta todas as marcas do segmento, inclusive a nossa. O diferencial \u00e9 que n\u00f3s temos a medalhista de ouro e a nata\u00e7\u00e3o \u00e9 um esporte aspiracional. Em breve, teremos uma novidade que agitar\u00e1 o mercado\u201d, dispara Jalonetsky.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nesta semana a Speedo Multisport faz sua conven\u00e7\u00e3o de vendas anual e re\u00fane em S\u00e3o Paulo seu time de representantes de todo o Brasil. Neste evento, a marca revela todos os lan\u00e7amentos da cole\u00e7\u00e3o Summer 2025 que estar\u00e1 presente nos mais de 4.300 pontos de venda espalhados pelo pa\u00eds. \u201cO varejo como um todo est\u00e1 […]<\/p>\n","protected":false},"author":7,"featured_media":64121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[137],"tags":[2047,5950,312,617],"class_list":["post-65763","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-natacao","tag-marca-esportiva","tag-roberto-jalonetsky","tag-speedo","tag-varejo","post_format-post-format-gallery"],"yoast_head":"\nMaior marca de nata\u00e7\u00e3o do pa\u00eds, prev\u00ea 30% de crescimento em 2024 - Swimchannel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swimchannel.net\/br\/maior-marca-de-natacao-do-pais-preve-30-de-crescimento-em-2024\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maior marca de nata\u00e7\u00e3o do pa\u00eds, prev\u00ea 30% de crescimento em 2024 - Swimchannel\" \/>\n<meta property=\"og:description\" content=\"Nesta semana a Speedo Multisport faz sua conven\u00e7\u00e3o de vendas anual e re\u00fane em S\u00e3o Paulo seu time de representantes de todo o Brasil. 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