{"id":70292,"date":"2024-11-25T10:01:03","date_gmt":"2024-11-25T13:01:03","guid":{"rendered":"https:\/\/swimchannel.net\/br\/?p=70292"},"modified":"2024-11-25T16:01:18","modified_gmt":"2024-11-25T19:01:18","slug":"speedo-multisport-projeta-faturamento-45-maior-na-black-friday-2024","status":"publish","type":"post","link":"https:\/\/swimchannel.net\/br\/speedo-multisport-projeta-faturamento-45-maior-na-black-friday-2024\/","title":{"rendered":"Speedo Multisport projeta faturamento 45% maior na Black Friday 2024"},"content":{"rendered":"

A expectativa da Speedo Multisport para a Black Friday este ano \u00e9 aumentar em 45% o faturamento em rela\u00e7\u00e3o ao mesmo per\u00edodo de 2023.\u00a0Este ano, o interesse aumentou em 5 pontos percentuais em compara\u00e7\u00e3o a 2023, conforme revela o levantamento mais recente e, cerca de 85% dos consumidores, j\u00e1 est\u00e3o se preparando para aproveitar as ofertas da pr\u00f3xima Black Friday, que ser\u00e1 em 29 de novembro.<\/p>\n

\u201cEsperamos um crescimento significativo no engajamento dos consumidores, especialmente pelo aumento de interesse que temos coletado nos \u00faltimos levantamentos. Na Speedo Multisport, preparamos um portf\u00f3lio diversificado de ofertas estrat\u00e9gicas para atrair esse p\u00fablico que j\u00e1 est\u00e1 planejando suas compras\u201d, comenta Roberto Jalonetsky, CEO da Speedo Multisport.<\/p>\n

No Brasil, a Black Friday 2023 surpreendeu negativamente o mercado varejista online e apresentou queda de 2,4%, em rela\u00e7\u00e3o ao mesmo per\u00edodo de 2022, com R$ 8,52 bilh\u00f5es em vendas. \u201cEm 2023, na Black Friday a Speedo Multisport faturou 60% a mais no e-commerce que em 2022\u201d, comentou.<\/p>\n

\u201cEstamos atentos a essas mudan\u00e7as e avaliando estrat\u00e9gias para adaptar nosso planejamento de marketing e vendas \u00e0s novas din\u00e2micas do consumidor\u201d, ressalta o diretor-geral da marca esportiva presente em mais de 40 mil pontos de vendas e 1 mil cidades de todo o pa\u00eds.<\/p>\n

\"\"
Roberto Jalonetsky – Foto: Reprodu\u00e7\u00e3o<\/figcaption><\/figure>\n

Segundo pesquisa recente, 69%\u00a0dos consumidores brasileiros aguardam promo\u00e7\u00f5es de uma marca espec\u00edfica,\u00a035%\u00a0buscam pre\u00e7os atraentes como principal diferencial e\u00a044,8%\u00a0pretendem comprar atrav\u00e9s de e-commerce.<\/p>\n

\u201cEsses dados mostram que as\u00a0pessoas j\u00e1 se programaram para esta data e j\u00e1 sabem o produto e marca que desejam. Isso traz uma vantagem para as empresas que j\u00e1 est\u00e3o consolidadas no mercado. Em esportes aqu\u00e1ticos, por exemplo, n\u00f3s temos mais de 80% de share e sabemos que parte do nosso p\u00fablico espera chegar o m\u00eas de novembro para experimentar novas categorias de produtos que eles usar\u00e3o no ver\u00e3o, como, por exemplo, confec\u00e7\u00e3o\u201d, comenta Jalonetsky.<\/p>\n

\u201cNossa meta \u00e9 proporcionar uma experi\u00eancia de compra que n\u00e3o apenas valorize o momento promocional, mas tamb\u00e9m fortale\u00e7a nosso relacionamento com os clientes, garantindo produtos de alta qualidade e vantagens exclusivas\u201d, completa.<\/p>\n

Para conferir a Black Friday Speedo, acesse: https:\/\/www.speedo.com.br\/black-friday-2024<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A expectativa da Speedo Multisport para a Black Friday este ano \u00e9 aumentar em 45% o faturamento em rela\u00e7\u00e3o ao mesmo per\u00edodo de 2023.\u00a0Este ano, o interesse aumentou em 5 pontos percentuais em compara\u00e7\u00e3o a 2023, conforme revela o levantamento mais recente e, cerca de 85% dos consumidores, j\u00e1 est\u00e3o se preparando para aproveitar as […]<\/p>\n","protected":false},"author":9,"featured_media":70294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[137],"tags":[14,6218,5,312],"class_list":["post-70292","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-natacao","tag-aguas-abertas","tag-black-friday","tag-natacao","tag-speedo","post_format-post-format-gallery"],"yoast_head":"\nSpeedo Multisport projeta faturamento 45% maior na Black Friday 2024 - Swimchannel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swimchannel.net\/br\/speedo-multisport-projeta-faturamento-45-maior-na-black-friday-2024\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Speedo Multisport projeta faturamento 45% maior na Black Friday 2024 - 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Nadadora amadora de \u00e1guas abertas, j\u00e1 trabalhou com grandes nomes da nata\u00e7\u00e3o e do polo aqu\u00e1tico brasileiro.","sameAs":["https:\/\/www.instagram.com\/_katarinemonteiro\/","https:\/\/www.linkedin.com\/in\/katarine-monteiro-19385297\/","https:\/\/x.com\/https:\/\/twitter.com\/Katarinem"],"url":"https:\/\/swimchannel.net\/br\/author\/katarine-monteiro\/"}]}},"_links":{"self":[{"href":"https:\/\/swimchannel.net\/br\/wp-json\/wp\/v2\/posts\/70292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swimchannel.net\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swimchannel.net\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swimchannel.net\/br\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/swimchannel.net\/br\/wp-json\/wp\/v2\/comments?post=70292"}],"version-history":[{"count":4,"href":"https:\/\/swimchannel.net\/br\/wp-json\/wp\/v2\/posts\/70292\/revisions"}],"predecessor-version":[{"id":70317,"href":"https:\/\/swimchannel.net\/br\/wp-json\/wp\/v2\/posts\/70292\/revisions\/70317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swimchannel.net\/br\/wp-json\/wp\/v2\/media\/70294"}],"wp:attachment":[{"href":"https:\/\/swimchannel.net\/br\/wp-json\/wp\/v2\/media?parent=70292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swimchannel.net\/br\/wp-json\/wp\/v2\/categories?post=70292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swimchannel.net\/br\/wp-json\/wp\/v2\/tags?post=70292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}