{"id":77012,"date":"2025-11-05T07:26:02","date_gmt":"2025-11-05T10:26:02","guid":{"rendered":"https:\/\/swimchannel.net\/br\/?p=77012"},"modified":"2025-11-05T16:47:01","modified_gmt":"2025-11-05T19:47:01","slug":"speedo-entra-no-segmento-de-dermocosmetico-infantil","status":"publish","type":"post","link":"https:\/\/swimchannel.net\/br\/speedo-entra-no-segmento-de-dermocosmetico-infantil\/","title":{"rendered":"Speedo entra no segmento de Dermocosm\u00e9tico Infantil"},"content":{"rendered":"

O mercado de dermocosm\u00e9ticos infantis e esportivos vem registrando um crescimento expressivo no Brasil, impulsionado pela combina\u00e7\u00e3o entre o aumento do poder de compra das fam\u00edlias, a valoriza\u00e7\u00e3o da rotina de autocuidado e a conscientiza\u00e7\u00e3o sobre a import\u00e2ncia da prote\u00e7\u00e3o e hidrata\u00e7\u00e3o da pele desde a inf\u00e2ncia. O segmento de dermocosm\u00e9ticos voltados \u00e0 fotoprote\u00e7\u00e3o movimenta mais de R$ 12,3 bilh\u00f5es por ano no pa\u00eds e cresce, em m\u00e9dia, 8% ao ano nos \u00faltimos 5 anos.<\/p>\n

Dentro desse universo, as linhas infantis j\u00e1 respondem por cerca de\u00a018%\u00a0do mercado nacional de\u00a0skincare, refletindo um comportamento de consumo mais atento \u00e0\u00a0sa\u00fade\u00a0e \u00e0\u00a0seguran\u00e7a\u00a0dermatol\u00f3gica. \u00a0A retomada das atividades ao ar livre e o aumento da pr\u00e1tica esportiva entre fam\u00edlias tamb\u00e9m ampliaram a demanda por solu\u00e7\u00f5es pr\u00e1ticas e seguras, que combinam performance,\u00a0cuidado\u00a0e conveni\u00eancia, pilares centrais da nova gera\u00e7\u00e3o de dermocosm\u00e9ticos. \u00c9 nesse contexto que surge uma novidade\u00a0estrat\u00e9gica para o mercado nacional: a Speedo, refer\u00eancia em artigos esportivos, avan\u00e7a para o segmento de\u00a0dermocosm\u00e9tico infantil\u00a0ao lado da marca Pink Cheeks com o lan\u00e7amento do protetor solar em bast\u00e3o\u00a0SUNSAFE Baby & Kids<\/strong>, formulado especialmente para pele sens\u00edvel e com tecnologia de alta performance.<\/p>\n

\"\"
Sunsafe Stick – Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

Segundo Roberto Jalonetsky, CEO da Speedo MultiSport, a iniciativa expressa o prop\u00f3sito das marcas de incentivar h\u00e1bitos saud\u00e1veis desde cedo. Ele afirma que a ideia \u00e9 mostrar que “brincar e cuidar da pele podem caminhar juntos, com praticidade, seguran\u00e7a e alegria. A inf\u00e2ncia \u00e9 o momento de criar\u00a0consci\u00eancia\u00a0e tamb\u00e9m mem\u00f3rias positivas ligadas ao\u00a0esporte\u00a0e \u00e0 sa\u00fade.” A a\u00e7\u00e3o pretende fortalecer a conex\u00e3o emocional com o p\u00fablico familiar e ampliar o alcance digital das marcas no per\u00edodo em que o\u00a0consumo infantil\u00a0\u00e9 intensificado.<\/p>\n

Nos \u00faltimos anos, as campanhas voltadas ao p\u00fablico infantil evolu\u00edram\u00a0al\u00e9m da\u00a0est\u00e9tica\u00a0l\u00fadica, come\u00e7ando a valorizar temas como sa\u00fade, sustentabilidade, inclus\u00e3o e educa\u00e7\u00e3o emocional. Essa mudan\u00e7a reflete um novo perfil de pais, muito mais atentos \u00e0\u00a0qualidade\u00a0dos produtos e \u00e0 coer\u00eancia das mensagens das marcas. A jun\u00e7\u00e3o entre\u00a0cuidado\u00a0e\u00a0divers\u00e3o\u00a0passa a ser uma estrat\u00e9gia potente de conex\u00e3o emocional com as fam\u00edlias.<\/p>\n

\"\"
Roberto Jalonetsky – Foto: Speedo Multisport<\/figcaption><\/figure>\n

Para Roberto, o desafio passa a ser acompanhar esse olhar contempor\u00e2neo sobre o\u00a0desenvolvimento\u00a0infantil: “Mais do que uma campanha comercial,\u00a0 \u00e9 uma oportunidade de inspirar atitudes saud\u00e1veis, estimular o brincar com prop\u00f3sito e mostrar que esporte, cuidado e consci\u00eancia caminham juntos na forma\u00e7\u00e3o de uma gera\u00e7\u00e3o mais\u00a0ativa\u00a0e\u00a0confiante.”<\/p>\n

O produto est\u00e1 dispon\u00edvel no site da\u00a0PINK CHEEKS<\/strong>: https:\/\/www.pinkcheeks.com.br\/<\/strong><\/a>.\u00a0Veja mais site oficial da Speedo MULTISPORT<\/strong>: https:\/\/www.speedo.com.br\/<\/strong><\/a>.<\/p>\n

 <\/p>\n

Gostaria de receber as not\u00edcias de nata\u00e7\u00e3o e \u00e1guas abertas no seu email?<\/p>\n

Cadastre-se aqui<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

O mercado de dermocosm\u00e9ticos infantis e esportivos vem registrando um crescimento expressivo no Brasil, impulsionado pela combina\u00e7\u00e3o entre o aumento do poder de compra das fam\u00edlias, a valoriza\u00e7\u00e3o da rotina de autocuidado e a conscientiza\u00e7\u00e3o sobre a import\u00e2ncia da prote\u00e7\u00e3o e hidrata\u00e7\u00e3o da pele desde a inf\u00e2ncia. O segmento de dermocosm\u00e9ticos voltados \u00e0 fotoprote\u00e7\u00e3o movimenta […]<\/p>\n","protected":false},"author":9,"featured_media":77034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[137],"tags":[5,6663,312],"class_list":["post-77012","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-natacao","tag-natacao","tag-pinkcheeks","tag-speedo","post_format-post-format-gallery"],"yoast_head":"\nSpeedo entra no segmento de Dermocosm\u00e9tico Infantil - Swimchannel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swimchannel.net\/br\/speedo-entra-no-segmento-de-dermocosmetico-infantil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Speedo entra no segmento de Dermocosm\u00e9tico Infantil - Swimchannel\" \/>\n<meta property=\"og:description\" content=\"O mercado de dermocosm\u00e9ticos infantis e esportivos vem registrando um crescimento expressivo no Brasil, impulsionado pela combina\u00e7\u00e3o entre o aumento do poder de compra das fam\u00edlias, a valoriza\u00e7\u00e3o da rotina de autocuidado e a conscientiza\u00e7\u00e3o sobre a import\u00e2ncia da prote\u00e7\u00e3o e hidrata\u00e7\u00e3o da pele desde a inf\u00e2ncia. 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