{"id":8292,"date":"2018-04-14T00:16:57","date_gmt":"2018-04-14T00:16:57","guid":{"rendered":"https:\/\/swimchannel.flywheelsites.com\/?p=8292"},"modified":"2018-04-14T03:24:09","modified_gmt":"2018-04-14T03:24:09","slug":"de-volta-as-origens","status":"publish","type":"post","link":"https:\/\/swimchannel.net\/br\/de-volta-as-origens\/","title":{"rendered":"De volta as origens"},"content":{"rendered":"<p>Amanh\u00e3 tem in\u00edcio as disputas do principal campeonato de nata\u00e7\u00e3o do pa\u00eds. Como j\u00e1 contamos aqui a <a href=\"https:\/\/swimchannel.net\/br\/um-duelo-de-campeas-para-abrir-o-trofeu-brasil-2018\/\">maratona aqu\u00e1tica na Praia de Copacabana<\/a> abre a 58\u00aa edi\u00e7\u00e3o do Trof\u00e9u Brasil. A competi\u00e7\u00e3o retorna a sua nomenclatura oficial depois de 11 anos e visa criar uma nova cultura e identifica\u00e7\u00e3o com o p\u00fablico e a gera\u00e7\u00e3o mais jovem de nadadores.<\/p>\n<p>O Trof\u00e9u Brasil foi disputado pela primeira vez em 1962. A edi\u00e7\u00e3o inaugural aconteceu na cidade de Porto Alegre e teve o Paulistano como o primeiro campe\u00e3o do evento. Desde ent\u00e3o <a href=\"http:\/\/sistema.cbdaweb.org.br\/cbdaweb\/_uploads\/relatorios\/cd2c977d24eaec31a8c623586f8fd5b8.pdf\" target=\"_blank\" rel=\"noopener\">outras sete equipes j\u00e1 conquistaram o t\u00edtulo<\/a> da competi\u00e7\u00e3o, entre elas o Pinheiros atual tricampe\u00e3o e maior vencedor do campeonato com 16 t\u00edtulos.<\/p>\n<p>Em 2007 a competi\u00e7\u00e3o acabou tendo seu nome original alterado para Trof\u00e9u Maria Lenk um dia ap\u00f3s o falecimento da pioneira da nata\u00e7\u00e3o nacional. O nome at\u00e9 que pegou entre os atletas atuais, mas os nadadores e p\u00fablico mais velho, al\u00e9m de parte da imprensa sempre costumaram se referir ao evento como Trof\u00e9u Brasil. Renato Cordani, diretor de nata\u00e7\u00e3o da CBDA, afirmou que o retorno ao nome original se deve ao fator hist\u00f3rico e ao marketing.<\/p>\n<div id='gallery-1' class='gallery galleryid-8292 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/swimchannel.net\/br\/de-volta-as-origens\/thiago2006\/'><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"180\" src=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2018\/04\/thiago2006.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-8308\" srcset=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2018\/04\/thiago2006.jpg 1200w, https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2018\/04\/thiago2006-600x338.jpg 600w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-8308'>\n\t\t\t\tEm 2006 no \u00faltimo Trof\u00e9u Brasil, um jovem Thiago Pereira foi um dos destaques &#8211; Foto: Satiro Sodr\u00e9\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/swimchannel.net\/br\/de-volta-as-origens\/ecp2017\/'><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"180\" src=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2018\/04\/ecp2017.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-8309\" srcset=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2018\/04\/ecp2017.jpg 1200w, https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2018\/04\/ecp2017-600x338.jpg 600w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-8309'>\n\t\t\t\tPinheiros campe\u00e3o do Trof\u00e9u Brasil &#8211; Foto: Satiro Sodr\u00e9\/SSPress\/CBDA\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/swimchannel.net\/br\/abril-o-mes-da-natacao-pelo-mundo\/piscina-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"180\" src=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2018\/04\/piscina.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-8173\" srcset=\"https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2018\/04\/piscina.jpg 1200w, https:\/\/swimchannel.net\/br\/wp-content\/uploads\/2018\/04\/piscina-600x338.jpg 600w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-8173'>\n\t\t\t\tVista da piscina do Maria Lenk, local do Trof\u00e9u Brasil &#8211; Foto: Satiro Sodr\u00e9\/SSPress\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>&#8220;O nome Trof\u00e9u Brasil remete as origens da competi\u00e7\u00e3o. O p\u00fablico leigo muitas vezes n\u00e3o entendia o porque do principal campeonato do pa\u00eds se chamar Trof\u00e9u Maria Lenk e n\u00e3o Trof\u00e9u Brasil. Por ser nossa maior competi\u00e7\u00e3o entendemos que ele deve levar o nome do pa\u00eds. Mantivemos nome da Maria Lenk j\u00e1 que oficialmente o campeonato se chama Trof\u00e9u Brasil\/Trof\u00e9u Maria Lenk, mas queremos que todos se refiram ao campeonato cada vez mais como Trof\u00e9u Brasil&#8221;, conta Cordani que disse que fator comercial tamb\u00e9m foi levado em conta.<\/p>\n<p>&#8220;Ter o nome de Brasil ajuda na hora de vender e trabalhar comercialmente a competi\u00e7\u00e3o. Al\u00e9m disso, as pr\u00f3ximas tr\u00eas edi\u00e7\u00f5es do campeonato j\u00e1 est\u00e3o confirmadas para serem realizadas no Parque Aqu\u00e1tico Maria Lenk e o local ser\u00e1 sempre citado nas transmiss\u00f5es de TV e nossas a\u00e7\u00f5es comerciais&#8221;, afirma Cordani que citou tamb\u00e9m a mudan\u00e7a da logomarca da CBDA a ser revelada nesta segunda-feira. &#8220;Ser\u00e1 um logo mais moderno em rela\u00e7\u00e3o ao atual&#8221;.<\/p>\n<p>A maratona aqu\u00e1tica acontece amanh\u00e3 a partir das 9h da manh\u00e3 e ter\u00e1 <a href=\"http:\/\/www.cbda.org.br\/cbda\/natacao\/evento\/31927\/campeonato-brasileiro-absoluto-de-natacao\" target=\"_blank\" rel=\"noopener\">transmiss\u00e3o ao vivo da TV CBDA<\/a> no site oficial da entidade. As provas de piscina acontecer\u00e3o entre ter\u00e7a e s\u00e1bado com transmiss\u00e3o ao vivo da TV CBDA nos dois primeiros dias de evento e do Sportv nos demais dias.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amanh\u00e3 tem in\u00edcio as disputas do principal campeonato de nata\u00e7\u00e3o do pa\u00eds. Como j\u00e1 contamos aqui a maratona aqu\u00e1tica na Praia de Copacabana abre a 58\u00aa edi\u00e7\u00e3o do Trof\u00e9u Brasil. A competi\u00e7\u00e3o retorna a sua nomenclatura oficial depois de 11 anos e visa criar uma nova cultura e identifica\u00e7\u00e3o com o p\u00fablico e a gera\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,240],"tags":[14,194,5,1000,789,332],"class_list":["post-8292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-natacao","category-trofeu-brasil","tag-aguas-abertas","tag-cbda","tag-natacao","tag-renato-cordani","tag-trofeu-brasil","tag-trofeu-maria-lenk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De volta as origens - Swimchannel<\/title>\n<meta name=\"description\" content=\"Principal competi\u00e7\u00e3o do pa\u00eds, o Campeonato Brasileiro de nata\u00e7\u00e3o volta a se chamar Trof\u00e9u Brasil a partir deste ano\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swimchannel.net\/br\/de-volta-as-origens\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De volta as origens - 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